Convention Research Studies
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the 2008/2009 CRS Calendar
Each year, over 100,000 health care professionals are expected to attend one or more medical conventions to learn about new products, the latest technologies, academic and professional achievements, and to exchange ideas.
Valuable qualitative and quantitative data can be obtained from your target audience by conducting market research among these attendees.
Convention Research Studies has been providing market research at virtually all annual health care conventions since 1978.
Convention Research Studies utilizes our own staff of experienced interviewers and unlike other market researchers, never gives more than one survey to a respondent to complete.
Convention Research Studies is available to conduct:
- Self-administered questionnaires
- Personal one-on-one in-depth interviews
- Focus groups
- Analyze convention exhibits (see Exhibitrak)
Convention Research Studies will meet with you to better understand your constraints and concerns, then design the study that best meets those requirements, including assistance in writing your survey screeners and questionnaires.
Upon completion of the research, we provide a full in-depth analysis and presentation of our findings, along with recommendations.
EXHIBITRAK is a unique convention exhibit evaluation custom designed to measure, with historical normative data, how well the exhibit meets its objectives.
EXHIBITRAK:
- Highlights specific strengths & weaknesses of the exhibit including booth design, presentations and product promotions
- Assesses the exhibit’s ability to attract attention and it’s stopping power
- Identifies how well the exhibit informs and communicates with its specific
target audience
- Monitors the attitude and knowledge of exhibit staff
- Demonstrates the exhibit’s effect on physicians’ future prescribing habits
- Compares exhibit with the competition on all measures
- Provides ideal and actionable information for product managers and market researchers
EXHIBITRAK is an objective, accurate and powerful research tool which provides the information that is necessary to help justify marketing costs and ensure maximum results. Upon completion of the research, we provide a full in-depth analysis and presentation of our findings along with recommendations.
For questions please contact: Jerome Brown – Jerome@SchlesingerAssociates.com
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