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Multimethodology
Multimethodology solutions
Mixing qualitative and quantitative strategies to enhance the
validity of studies is now widely advocated as a feature of good,
reliable research. Increasingly, researchers choose to combine
their research methodologies to achieve a cost-effective solution
that will stand up to client scrutiny and meet the full demands of
the study goals.
In series or in parallel
Schlesinger Associates has the flexibility to combine its online
surveys with qualitative methodologies, either in series or in
parallel, with ease and efficiency to provide complete
multimethodology solutions.
One point of contact
You will also have the choice to liaise with just one point of
contact who will in turn work with our teams of in-house recruiters
who will track down and engage your target respondents for
telephone interviews, online focus groups, webcam focus groups,
online bulletin boards, ethnographies and of course, for
traditional focus groups and in-depth interviews.