Online qualitative solutions

Schlesinger Interactives’ comprehensive range of online qualitative methodologies meets the rapidly increasing demand for online qualitative solutions.   We suport your studies by combining the best in research technology platforms with our high-quality project management and recruitment services.

Our methodologies

Online communities Chat room focus groups
Mobile qualitative research Webcam-enabled focus groups
Video diaries Bulletin board focus groups


Schlesinger Interactive provides complete participant recruitment for these methodologies together with other research technology platforms, based on the factors most important to your study, be they demographic, psychographic or geographic.

Expand your international reach:

Conduct multi-location groups in one evening or separately or recruit respondents that cut across geographic boundaries to bring far-flung respondents together. Multi-language capabilities open up new markets.

Gain insight in one day or in longitude

Conduct multi-location research in one day or over a wider timescale to meet specifics objectives or understand wider persepcteives

Increase your speed to market:

Fast recruitment and no travel schedules, allow you to conduct more research in less time.

Enhance participation experience with multi-media tools:

Our solutions come with a range of multi-media capabilities to enrich the online experience. Participants can mark up stimulus with visual images and text providing your clients with creative, visual feedback direct from their consumers.

  Online bulletin board Online focus group Webcam focus group
No. of participants up to 50 8-12 Up to 8

Global reach

 Yes Yes Yes
Participation timing Asynchronous Synchronous Synchronous
Length of session 2 days + 1-2 hours 1-2 hours
Simultaneous study Yes No No
Simultaneous video view No No Yes
Client observation yes Yes Yes
Response length Paragraphs Sentences Moderator managed
Moderator led Text Text Video
Sensitive study Yes Yes No
Mark-up of stimuli Yes Yes Yes

Our qualitative solutions

News

  • Online Communities Services

    April 3, 2013 - We have launched our online communities services. We provide recruitment, project management and technology platform services both for domestic and international communities, specifically tailored to support the social media approach of this methodology.

  • St. Louis facility opens

    January 12, 2013 - Announcing the opening of a new research facility in Downtown St. Louis. The Insight Lab offers a contemporary usability lab and a spacious loft-style focus group studio. Learn more...

  • Introducing biometric labs

    November 6, 2012 - Announcing the launch of our Biometric Research Labs allowing you to measure a subject’s emotional and cognitive response to stimuli. Register for our Biometric Labs for Moderators Seminar

Copyright 2013 Schlesinger Associates