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Online qualitative solutions
Online qualitative solutions
Schlesinger Associates’ comprehensive range of online
qualitative methodologies meet the rapidly increasing demand for
online qualitative solutions to research needs. We have
adopted advanced patented research software and work with the best
technology partners to conduct online focus
groups, webcam online focus groups
and online bulletin boards.
Schlesinger Associates provides complete participant recruitment
for these methodologies together with other research
technology platforms, based on the factors most important to
your study, be they demographic, psychographic or
geographic.
Expand your international reach:
Conduct multi-location groups in one evening or separately or
recruit respondents that cut across geographic boundaries to bring
far-flung respondents together. Multi-language capabilities open up
new markets.
Increase your speed to market:
Fast recruitment and no travel schedules, allow you to conduct
more research in less time.
Enhance participation experience with multi-media tools:
Our solutions come with a range of multi-media capabilities to
enrich the online experience. Participants can mark
up stimulus with visual images and text providing your clients
with creative, visual feedback direct from their consumers.
| |
Online bulletin board |
Online focus group |
Webcam focus group |
| No. of participants |
up to 50 |
8-12 |
Up to 8 |
|
Global reach
|
Yes |
Yes |
Yes |
| Participation timing |
Asynchronous |
Synchronous |
Synchronous |
| Length of session |
2 days + |
1-2 hours |
1-2 hours |
| Simultaneous study |
Yes |
No |
No |
| Simultaneous video view |
No |
No |
Yes |
| Client observation |
yes |
Yes |
Yes |
| Response length |
Paragraphs |
Sentences |
Moderator managed |
| Moderator led |
Text |
Text |
Video |
| Sensitive study |
Yes |
Yes |
No |
| Mark-up of stimuli |
Yes |
Yes |
Yes |