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Ethnography or immersion
Ethnographic studies
Schlesinger Associates and its companies recruit for and support
ethnographic studies. Through immersion methodologies you can get
up-close and personal to listen, observe and probe research
participants as they go about their daily routines or hold
special events. The investment in immersion can be higher
than other methods but the outcomes can provide insights of
greater worth. When you undertake an immersion study, you need to
be sure that participants are on spec, cooperative and
comfortable with the method to ensure the value.
We support in-home, in
office or on-site immersions. As a
stand-alone solution or as a mixed
method. And we offer the following recruitment,
management and technology support:
Recruitment & management
- Recruitment of individual participants or as many
householders, friends or colleagues as are pertinent to
the study.
- Car service to your immersion locations
- Map packets
- Packed-lunch/supper
- Management of homework assignments
- Product testing shipping and instructions
Technology support
- Supply and shipping of handycams for video diaries
- Professional videographer
- Highlight reel
- Mobile streaming of filming
| Examples of consumer & B2B
ethnographic/immersion studies we have undertaken |
| Patients in-home: Medication
dosage/tracking/instruction compliance |
| Patients in-home: Interaction between patient
and caregiver |
| B2B: Office printer set-up and work-flow |
| B2B: Office layout and co-worker
interaction |
| Consumer retail: Shop-alongs (intercept
and pre-recruit) |
| Consumer drive-along: Car purchase decision
making criteria |
| Childrens' house party: Child and
pre-teen interaction around TV & Internet |
| Consumer cocktail party: Cocktail
preparations, in-home with friends |
| Consumer game party: Games in-home with family
and invited friends |
| Consumer in-home: Family meal
preparation |
| Consumer 'girls' night out': In home and
on-site drinks behavior. (At home preparation and in bars and
nightclub) |
In certain situations, we have been able to conduct medical
provisional immersion studies. The opportunity for an immersion
study is always subject to multiple factors, including physician
agreement, hospital restrictions, location, privacy restrictions,
legal restrictions, timing, therapeutic area and budget.
| Examples of healthcare
professional ethnographic/immersion studies we have
undertaken |
| Lead physician on-site: At at major
children's medical center including interaction with specific
support staff |
| Lead physician in-office : Shadowing with
additional physician, nurse and staff member. Still photos and
video with patient faces blurred. |
| Physician in-office & patient
in-home : Plus nurse, patient and caregiver. Follow-up
with patient and caregiver at home. |
| Physician in-office with patient: Video
ethnography with physician recording patient. Follow-up
interviews with physician and staff member |
Our Global Management
Solutions team manages international ethnographic
studies and also thrives on meeting the challenges of tough
recruits nationally. Our pragmatic and committed approach will help
you meet your research goals for single or multi-market
studies.
Contact
US: Nadine
Casaletto
Nadine@SchlesingerAssociates.com
UK: Laura Haxton
Laura@Research-House.co.uk
France: Frédéric
Caens
FCaens@ConsuMedResearch.com
Germany: Stephan
Lange
Stephan.Lange@Schmiedl-Berlin.de