EEG neuromarketing

Measure and track changes in subconscious responses to media to optimize your clients’ ability to create and deliver brand messages that connect with the emotions of their targets.

Capture your data quickly and cost-effectively, using IVP's MobiLAB™ EEG neuromarketing lab, powered by Neurospire.

Accompanied by a trained IVP technician, MobiLAB™ EEG uses brain-imaging technology to scientifically measure subconscious emotional responses to stimuli, revealed through brain activity.

MobiLAB™ EEG in 3 steps:

  1. Respondents view media stimulus wearing leading edge EEG headsets
  2. Our EEG devices record brainwaves across the cortex, taking in data points at a rate of 2,000 times per second
  3. Respondents’ raw brainwave responses are decoded into emotional engagement scores and reported back to the moderator in real-time

Key features that support your qualitative research objectives

  • Quick set up and operation by an IVP technician
  • Capture and display emotional responses, frame by frame
  • Receive dashboard results within 24 hours of your session
  • Identify peaks, trends and outliers
  • Capture data easily for more dynamic reporting

Benefits that enhance the value of your research

  • Bring a scientific assessment of instinctive emotional response to mainstream research
  • Enhance the quality of your focus groups with real-time emotion metrics
  • Remove the influencer and pleaser effect in response to video stimulus. 
  • Seamlessly capture critical visual data to enhance your client presentation.
  • Create additive insight by combining EEG neuromarketing analysis with self-report data.

EEG neuromarketing can be used by researchers to test subconscious responses to any kind of visual or auditory stimuli.

Common applications include:

  • Advertising (Video & Print)
  • Logos / Branding
  • Packaging / Label / POS
  • Television / Movies

 

Contact

Your local Schlesinger Associates facility director or

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Bob Granito
, President
Interactive Video Productions
info@interactivevideo.com 
Tel. +1 (732) 970-9446

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News

  • BDI Acquisition

    Juni 22, 2017 - Schlesinger is excited to announce the acquisition of BDI Research, a research services company with facilities in Barcelona and Madrid, Spain.

  • 360 immersive video

    Oktober 14, 2016 - Introducing 360° immersive video for focus groups. The system features 360° cameras that put observers at the center of the conversation, creating a whole new experience for observers and compelling video for researchers.

  • Young Professionals Grant

    September 5, 2016 - Schlesinger has once again collaborated with the QRCA to fund the Young Professionals Grant to give young qualitative research professionals the opportunity to attend the QRCA annual conference.

Urheberrecht 2017 Schlesinger Associates