Mobile device eye tracking

In today's mobile landscape, it is critical to understand which interface elements catch user attention and which go unnoticed in order to provide insight into usability challenges or gauge the impact of mobile advertising. Mobile Device Eye Tracking is the solution to this challenge and allows for the creation of cutting edge content and designs for the smaller screen.

Mobile Device Eye Tracking is a unique and reliable method to help you better understand how consumers interact with your mobile devices, apps and ads, providing:

  • Accurate analysis of small design elements
    Mobile eye tracking delivers highly accurate data when design elements are close together and compensates for natural head movements and varying light conditions typically encountered with mobile device testing.
  • Easy and efficient device mounting and configuration
    A simple calibration, allows users to quickly and easily conduct research with a wide cross section of participants, including people who wear glasses. 
  • Flexible and natural participant device interaction
    Test participants can interact with their mobile devices naturally, smoothly rotating between portrait and landscape modes. The eye tracker can handle natural head movements and can be tested while sitting or standing and also allows for quick transition between devices during the same study.
  • High quality data
    Mobile eye tracking is appropriate for research that requires high quality data, qualitative or quantitative. The HD camera captures the details needed to analyze the small screens found on mobile devices.

The new technology can be utilized on all types of mobile devices, including: mobile phones, navigation devices, e-readers, tablet computers and other similarly sized devices.



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Bob Granito, President
Interactive Video Productions
(T) +1 (732) 970-9446

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