Facial Coding

For qualitative research

Measure emotional response through facial expression. MobiLAB™ FC facial coding tool integrates Affectiva’s Affdex technology and Imotions platform for moderator use in qualitative in-depth interviews to passively measure emotional response to stimuli.

  • Respondents view stimulus online; streamed media, such as ads, trailers and TV programs
  • Facial expressions are captured by the laptop webcam
  • Emotional feedback is analyzed and reported back to the moderator to allow deeper discussion

Key features that support your qualitative research objectives

  • Flexibility for stimuli
  • Sophisticated study designs
  • Real time synchronization
  • Frame-by-frame data and markers
  • Export of raw data
  • Quality assurance
  • Segment and aggregate data

Benefits that enhance the value of your research

  • Enhance the quality of your in-depth interview with real-time emotional metrics
  • Provide clients with access to data in real-time or post session
  • Use the data captured in the facial coding session as a framework to dig deeper into the self-report part of the session
  • Seamlessly capture critical visual data to enhance your client presentation
  • Create additive insight by combining facial coding analysis with self-report data



Your local Schlesinger Associates facility director or



Bob Granito, President
Interactive Video Productions 
T. +1 (732) 970-9446                                                                 

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