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Utilize our biometric labs to conduct
scientifically valid message testing that will optimize your
clients' ability to create and deliver brand messages that
powerfully connect with the minds of their target.
Neuromarketing has emerged as a methodology that
enables researchers to get inside the minds of consumers and record
responses as they mentally process and respond to brand messages.
Our biometric labs measure emotional and cognitive responses to
stimuli revealed through nervous system activity that participants
are unable to fully share via self-report methods.
Differentiate between cognitive and
emotional responses that are likely to enhance
brand communication from those that might interfere with effective
communication. Biometric measures index brain processes during
real-time message exposure, on an instant-by-instant level,
capturing data that reveals very specific effects of message
features that lay the foundation for persuasion.
By combining our biometric labs with other methodologies (such as
in-depth interviews or online surveys), you
are able to collect data that provides a holistic view of how
consumers process and respond to your clients' messages.
Schlesinger Associates provides one dedicated project manager for
Biometric measures utilized to capture data
Our labs access and objectively measure responses revealed
through activity of the peripheral nervous system, including:
|Facial muscle activity
|Facial muscle movement, including micro muscle movement, lends
insight into emotional responses occurring at less conscious
|Monitoring the body's sympathetic nervous system, galvanic skin
response (GSR) is a biometric measure that determines emotional
stimulation. By connecting to the skin on a participant's hand, the
intensity of reactions as associated with pleasure, displeasure and
anxiety can be detected though sweat gland activity.
|Tracks and monitors where the subjects' eyes travel as they
view media to determine what elements they noticed and, more
importantly, pin-points the elements they focused on.
Access to expert analysis of your data
Data revealed from biometrics testing is scientifically complex
and analytical support by experts in cognitive and emotional data
is required. Schlesinger Associates provides access to moderator
training and biometric analytical support via ComScience
Minds, experts in media psychophysiology, enabling
moderators to run biometric labs and then report to the clients
comprehensively on their findings for developing psychologically
powerful brand messaging.
ComScience Minds scientific
Dr. Michelle Murphy Niedziela
A behavioral neuroscience expert in neuropsychology, psychology and
consumer science with a focus on flavor and fragrance technologies,
Dr. Niedziela is experienced in both academic and industry
environments. Michelle obtained a PhD and masters in neuroscience
and biopsychology from Purdue University and a BS in psychology
from Florida State University.
Dr. Arthur Kover, former
Editor of the Journal of Advertising Research. PhD. Yale
. Retired Chair of Marketing Department at Fordham
A ComScience analysis report features graphical representation
of biometric results along with psychological interpretation and
specific brand message insights drawn from the data. Learn more about ComScience
Find a moderator
Find a moderator who has attended our
Biometric Labs for Moderators training seminar.
Contact us about your biometric lab needs
(T) +1 732 590 3112