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Biometric labs
Biometric labs
Utilize our biometric labs to conduct
scientifically valid message testing that will optimize your
clients' ability to create and deliver brand messages that
powerfully connect with the minds of their target.
Neuromarketing has emerged as a methodology that
enables researchers to get inside the minds of consumers and record
responses as they mentally process and respond to brand messages.
Our biometric labs measure emotional and cognitive responses to
stimuli revealed through nervous system activity that participants
are unable to fully share via self-report methods.
Differentiate between cognitive and
emotional responses that are likely to enhance
brand communication from those that might interfere with effective
communication. Biometric measures index brain processes during
real-time message exposure, on an instant-by-instant level,
capturing data that reveals very specific effects of message
features that lay the foundation for persuasion.
By combining our biometric labs with other methodologies (such as
in-depth interviews or online surveys), you
are able to collect data that provides a holistic view of how
consumers process and respond to your clients' messages.
Schlesinger Associates provides one dedicatedproject manager for
hybrid studies.
Biometric measures utilized to capture data
Our labs access and objectively measure responses revealed
through activity of the peripheral nervous system, including:
| Facial muscle activity |
| Facial muscle movement, including micro muscle movement, lends
insight into emotional responses occurring at less conscious
levels |
| SkIn responses |
| Monitoring the body's sympathetic nervous system, galvanic skin
response (GSR) is a biometric measure that determines emotional
stimulation. By connecting to the skin on a participant's hand, the
intensity of reactions as associated with pleasure, displeasure and
anxiety can be detected though sweat gland activity. |
| Eye tracking |
| Tracks and monitors where the subjects' eyes travel as they
view media to determine what elements they noticed and, more
importantly, pin-points the elements they focused on. |
Access to expert analysis of your data
Data revealed from biometrics testing is scientifically complex
and analytical support by experts in cognitive and emotional data
is required. Schlesinger Associates provides access to moderator
training and biometric analytical support via ComScience
Minds, experts in media psychophysiology, enabling
moderators to run biometric labs and then report to the clients
comprehensively on their findings for developing psychologically
powerful brand messaging.
ComScience Minds Scientific Director, Paul Bolls
Ph.D., is a leading expert in using biometric measures to
study how the brain processes media content. A CommScience analysis
report features graphical representation of biometric results along
with psychological interpretation and specific brand message
insights drawn from the data. Learn more about ComScience
Minds
Email: Info@ComScienceMinds.net
Tel.:+1 908 892 8399
Find a moderator
Find a moderator who has attended our
Biometric Labs for Moderators training seminar.
Contact us about your biometric lab needs
Anne Hedde
Managing Director
Schlesinger Interactive
(T) +1 732 590 3112
AHedde@SchlesingerAssociates.com