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Eye tracking
Eye tracking
Our Eye Tracking service, powered by Tobii, provides both
qualitative and quantitative results that allow you to climb into
the eyes and mind of a consumer to gain true insight into a
product's design implications.
What is eye tracking?
Eye Tracking is a combined software and hardware package
designed to capture the conscious and unconscious eye gaze movement
of a respondent. This technology has recently become available for
the commercial market and delivers results that are impossible via
traditional techniques.
Why use eye tracking?
- Captures all eye gaze movements instantly (showing what, when,
for how long and in what order information is absorbed and
processed by the respondent)
- Observe in real time or post-testing
- Avoid respondent bias
- Unobtrusive technology
- Pre-test designs to ensure they achieve the desired impact
- Understand user behavior and predict audience responses
- Maximize the impact of your marketing and design success
Striking visual data for presentation
- Show visualizations such as gaze plots and hot spots to
effectively illustrate how individuals or groups of people look at
your design and where to place valuable content
- Use statistics and graphs to identify and back up your
conclusions about what people see and for how long
A Unique and Reliable Method for
Assessing Design Impact or Usability of:
- Advertisements
- Web Pages
- Brochure Design
- Logos Design
- Package Design
- Wall Display
- Retail Display
- Product design
Learn more about how Eye Tracking can dramatically increase the
value of your market research.
Contact
Bob Granito at
Interactive Video Productions
info@interactivevideo.com.
Tel. +1.732.970.9446