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Telephone interviews continue to be one of the most applied
methods in market research, offering an expedient and
cost-effective solution to obtaining in-depth insights into market
attitudes and audience experiences.
The method is frequently adopted for business professionals,
healthcare professionals, international projects, and
‘hard-to-reach’ groups such as senior executives of large
companies. Consumer groups are also often contacted for
telephone interviews in particular, for customer/member
We have vast experience of both ad-hoc and continuous phone
projects and provide recruitment services optimized for a
successful telephone interview.
Tele-depth interviews (TDIs) - conducted by our insight
Tele-depth interviews are the leading telephone solution chosen
by our clients. Live interviewers can ask probing questions and
tailor the interview to the respondent as the conversation develops
and where they is any uncertainty, clarifications can be made at
the time. We recruit, and schedule telephone interviews on
behalf of our clients and the insight provider make the call and
conducts the interview.
Web assisted telephone interviews (WATI)
For both moderator and Schlesinger conducted interviews,
web-assisted interviews allow the interviewer to show question
prompts or other stimulus to the respondent live via the web.
Webcam depth interviews allow the
respondent and the moderator to see each other and for the
interview to be recorded for later reference or to capture the
voice of the customer.
Depending on the platform selected, stimulus can also be shared via
the web stimulus. Respondent mark-ups can also be
Telephone interviews conducted by our team of experienced
We recruit from a carefully selected and managed panel and conduct
telephone interviews according to a survey and brief provided by
Members of our interviewer team are selected for their
interpersonal qualities and undergo thorough telephone interviewer
training to develop and enhance their skills to manager the
intricacies of telephone sampling and interviewing. Our
training has particular focus on codes of conduct and respondent
rights, as well as the value undertaking interviews of the highest
Ensure your final online survey is
pre-tested the market with members of your actual target.
We recruit, set up and schedule pre-tests deploying from a
range of testing platforms to best suit your survey and your