Telephone Interviews

Telephone interviews continue to be one of the most applied methods in market research, offering an expedient and cost-effective solution to obtaining in-depth insights into market attitudes and audience experiences.

The method is frequently adopted for business professionals, healthcare professionals, international projects, and ‘hard-to-reach’ groups such as senior executives of large companies.  Consumer groups are also often contacted for telephone interviews in particular, for customer/member satisfaction.
We have vast experience of both ad-hoc and continuous phone projects and provide recruitment services optimized for a successful telephone interview.

Tele-depth interviews (TDIs) - conducted by our insight provider clients

Tele-depth interviews are the leading telephone solution chosen by our clients. Live interviewers can ask probing questions and tailor the interview to the respondent as the conversation develops and where they is any uncertainty, clarifications can be made at the time.  We recruit, and schedule telephone interviews on behalf of our clients and the insight provider make the call and conducts the interview.

Web assisted telephone interviews (WATI)

For both moderator and Schlesinger conducted interviews, web-assisted interviews allow the interviewer to show question prompts or other stimulus to the respondent live via the web.


Webcam TDIs

Webcam depth interviews allow the respondent and the moderator to see each other and for the interview to be recorded for later reference or to capture the voice of the customer.
Depending on the platform selected, stimulus can also be shared via the web stimulus. Respondent mark-ups can also be recorded. 


Telephone interviews conducted by our team of experienced interviewers


We recruit from a carefully selected and managed panel and conduct telephone interviews according to a survey and brief provided by our clients.
Members of our interviewer team are selected for their interpersonal qualities and undergo thorough telephone interviewer training to develop and enhance their skills to manager the intricacies of telephone sampling and interviewing.   Our training has particular focus on codes of conduct and respondent rights, as well as the value undertaking interviews of the highest quality.

Telephone Pre-test

Ensure your final online survey is pre-tested the market with members of your actual target.  We recruit, set up and schedule pre-tests deploying from a range of testing platforms to best suit your survey and your test objectives.

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