Schmiedl Marktforschung

A Schlesinger Associates Company

Schmiedl logo 2013

Schmiedl Marktforschung is Germany's leading data collection company and part of the Schlesinger Associates group.

Schmiedl Marktforschung has offices and focus group facilities in the key markets of Berlin, Frankfurt and Munich.  For thirty years we have been specializing in qualitative and quantitative services and today offer the following methodologies with the flexibility of multi-methodology studies where required.

Our qual methods our quant methods
Ethnographic studies Online surveys
Focus groups Telephone interviews (traditional/ CATI)
In-depth interviews Shopper research and mystery shopping
Triads Product and user tests
Car clinics Gang surveys
Webcam focus groups Shelf tests
Online discussion boards

POS surveys

Chat room focus groups  Face-to-face interviews (paper & pencil / CAPI)
Online communities Promotion tests
Our markets
 Consumer
 Business-to-business
 Healthcare (patients and professionals)
 IT

Our bi-lingual team understands international client needs and works to accommodate time zone differences. We embrace low-incidence and challenging studies and we are committed to the success of each and every project that we undertake on your behalf. Most of all, we value our trusting relationships that become long-term partnerships.

We look forward to welcoming you to Schmiedl Marktforschung.

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News

  • BDI Acquisition

    June 22, 2017 - Schlesinger is excited to announce the acquisition of BDI Research, a research services company with facilities in Barcelona and Madrid, Spain.

  • 360 immersive video

    October 14, 2016 - Introducing 360° immersive video for focus groups. The system features 360° cameras that put observers at the center of the conversation, creating a whole new experience for observers and compelling video for researchers.

  • Young Professionals Grant

    September 5, 2016 - Schlesinger has once again collaborated with the QRCA to fund the Young Professionals Grant to give young qualitative research professionals the opportunity to attend the QRCA annual conference.

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