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Online Focus Groups & Bulletin Boards
 Schlesinger Associates' Online Focus Group and Bulletin Boards are designed to meet the industry's increasing demand for online qualitative services.  In partnership with marketing research expert, Itracks, Schlesinger Associates uses Itracks' advanced patented software to conduct online focus groups and bulletin board discussions, providing the most comprehensive online qualitative offering in the industry.
 Online Focus Groups
Online focus groups provide fast top-level reaction to concepts and media from geographically dispersed respondents. Respondent anonymity elicits direct, honest feedback helping you to quickly get to the heart of any issue.
FAST PROJECTS
Book, recruit and run your groups in a matter of days. Perfect in a time crunch, online groups let you respond quickly to your clients needs. During the sessions, Respondents can also be divided into breakout groups for more intimate discussions and then brought back to the larger forum generating more insight in less time.
HONEST INSIGHT
Capture the gut-level reaction of your respondents while maintaining a personal rapport. Simultaneous typing eliminates the influencer affect, while common interest and moderator skill builds the group dynamic.
INTERNATIONAL REACH
Conduct multi-location groups in one evening or recruit respondents that cut across geographic boundaries. Multi-language capabilities open up new markets for you while less travel means cost savings and more time for projects.
 Bulletin Boards
Bulletin Boards are highly involved discussions that unfold over extended time frames. Overcoming time zone limitations, they provide greater geographic reach to a larger respondent groups, provide and longer, more in-depth transcripts for greater insight than any other qualitative methodology.
GREATER INSIGHT
Participants share their thoughts with great clarity and depth in bulletin boards, offering an unexpected level of understanding. You always get more than you bargained for.
OVERCOME GEOGRAPHIC DIVERSITY
Conduct comparative boards within separate regions or cut across geographic boundaries and bring far flung respondents together. Recruit based on the factors most important to your study, whether that's demographic, psychographic or geographic.
CONNECT AT RESPONDENT CONVENIENCE
Participants login at their convenience resulting in more time spent on the research and rich insights that go deeper than the average focus group.
ULTIMATE FLEXIBILITY
Take advantage of the flexibility of Bulletin Boards and our special features to precisely structure your study to best meet your objectives and capture the imagination of your respondents. Features include Bulletin Board Diaries, Multi-mode options to breakout into one-one ones and then return to group discusion.
MULTI-MEDIA TOOLS
Our Online Focus Groups & Bulletin Boards come equipped with a wide range of multi-media capabilities to enrich the online experience. iMarkIt, is an innovative concept testing tool that allows respondents to mark up ads, web pages, packaging concepts etc with visual images and text providing your clients with creative, visual feedback direct from their consumers.
OUR QUALITATIVE METHODOLOGIES ARE IDEAL FOR
- Ad Testing
- Website Testing
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- Low Incidence Populations
- Sensitive Topics
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- Web Savvy Users
- Product Tests
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COMPARISON OF CHARACTERISTICS OF OUR ONLINE METHODOLOGIES |
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Online Focus Groups |
Bulletin Boards |
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Number of respondents
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6-8
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10 - 30 upwards
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Length of Session
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1-2 hours
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2 days upwards
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Response Length
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Sentences
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Paragraphs
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Participation Timing
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Specific Time
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Anytime
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Individual Interviews
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One at a time
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Many at a time
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FOR FURTHER INFORMATION CONTACT:
Stephenie Gordon, Vice President
Stephenie@SchlesingerAssociates.com
(USA +1) 770.396.8700
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