Qualitative

Helping you understand your target audience and expand your business has been our job for over 30 years. With more than 200 trained field personnel, we provide a full range of qualitative research services in major US markets. Our Worldwide Research Services team will also be happy to manage qualitative projects anywhere in the world.

At Schlesinger Associates and The Research House, we view qualitative data collection as a process - a sequence of detailed events requiring careful orchestration. From recruitment to delivery, a qualified manager oversees each detail and every person involved in your specific study. Purposely located in the most demographically representative regions in the country, Schlesinger Associates and The Research House provides easy access to virtually all socioeconomic groups. All respondents are carefully screened by professional in-house recruiters. Secondary screenings are then performed via our computer data-base. Respondents are finally re-screened during confirmation and again upon arrival.

Services

Focus Groups

Virtual Focus Groups

In-Depth Interviews

Tele-Depth Interviews

Ethnographic Research

Website Usability

Eye Tracking

To submit a bid request for qualitative work, click here.
For questions regarding our services, please visit our general contact page.