Facility specifications

In-home simulation

Room dimensions Capacity Style/features
Living room 18'6"x21'6" 7 Modern living room environment with a sofa,  4 chairs and a complete home entertainment system.  Viewed through CC TV.


Room dimensions

Capacity Style/features
47 + 3 additional seats Theater style seating, HD/3D projector, 7.1 surround sound, guest input available, podium, microphones for up to 4 people, viewed through CC TV.

Usability lab

Room Dimensions Capacity Style/features

Usability lab


8 PCs w/24 inch monitors, connections to gaming consoles, 2 guest inputs, 2 46 inch HDTVs

1 60-inch HDTV, 8 ceiling-mounted cameras.

Viewing room 14 One way mirror, 2 46 inch TV, 11 24 inch displays

Conference room

Room Dimensions Capacity Style/features
Conference room 17'5"x12'9" 10 Smart board, projector, guest input


Eye tracking room

Room Dimensions Capacity Style/features

Eye tracking room

1 PC w/ 24 inch IPS monitor, 60 inch 3D/HD TV


Focus group room

Room Dimensions Capacity Style/features
Conference Room 20'9"x15'8" 12

8 guest inputs, 2 47 inch HD TVs, 4 ceiling mounted cameras

Viewing Room 10

One way mirror, 2 46 inch HD TVs, 2 24 inch monitors


Innovation room

Room Dimensions Capacity Style/features
23'6"x22'6" Standing room only

Large open play space, VR headsets, including: Oculus Rift, HTC Vive, PlayStation VR, (3) Samsung Gear VRs (w/ Samsung Galaxy S6 phones), Microsoft HoloLens, Google Daydream (w/ Google Pixel XL phone)

Medialab overview


  • BDI Acquisition

    June 22, 2017 - Schlesinger is excited to announce the acquisition of BDI Research, a research services company with facilities in Barcelona and Madrid, Spain.

  • 360 immersive video

    October 14, 2016 - Introducing 360° immersive video for focus groups. The system features 360° cameras that put observers at the center of the conversation, creating a whole new experience for observers and compelling video for researchers.

  • Young Professionals Grant

    September 5, 2016 - Schlesinger has once again collaborated with the QRCA to fund the Young Professionals Grant to give young qualitative research professionals the opportunity to attend the QRCA annual conference.

Copyright 2017 Schlesinger Associates