Technology specifications

In-home simulation

  • 60” HD LED internet-capable TV with 5.1 Bose surround sound
  • Gaming consoles (e.g., Wii, PlayStation 4, Xbox One)
  • Streaming media players (e.g., Roku, Apple TV, FireTV)
  • Disk players (e.g., Samsung Blu-ray/DVD)
  • Tablets (e.g., iPad, Amazon Fire)
  • Smart refrigerator
  • 2 wall-mounted cameras and ceiling-mounted microphones


  • Seating for up to 47 audience members
  • Removable rows of seats enable use of Theater as event space
  • High-definition/3D projection onto 180″ silver screen
  • 7.1 Dolby THX sound system
  • 2 audience-facing cameras
  • 2 theater screen-facing cameras
  • Keypad audience response system (non-dial)

Innovation room (Virtual Reality)

  • Alienware X51 R3 VR-Ready Desktop PC (powers Oculus Rift and HTC Vive) *only one VR device may be connected and active at any given point 
  • Oculus Rift
  • HTC Vive
  • PlayStation VR 
  • (3) Samsung Gear VRs (w/ Samsung Galaxy S6 phones)
  • Microsoft HoloLens
  • Google Daydream (w/ Google Pixel XL phone)

Usability lab and focus group

  • 8 stations with gaming computers, gaming consoles, or three guest devices (Usability Lab)
  • 8 connections for notebook computers, tablets, or guest devices (Focus Group)
  • Additional seats for up to 12-16 around tables for non-tech research  (Usability Lab/Focus Group)

Usability lab technology

  • 8 24″ monitors for gaming computers, gaming consoles
  • 60” HD LED internet-capable TV with Klipsch surround sound
  • 2 46″ 3D HD LED internet-capable hanging TV’s
  • 8 ceiling-mounted cameras for participants
  • 1 table-overview  camera
  • Multiple ceiling-mounted microphones

Focus group technology

  • 2 47″ 3D HD LED internet-capable hanging TV’s
  • 4 ceiling-mounted cameras

Eye-tracking room

  • 60″ 3D HD LED internet-capable TV
  • Media center PC/ 24” IPS monitor
  • Tobii X60 Eye Tracker

Observation Areas:

Usability lab observation technology

  • One-way mirror to testing room
  • 15 observer seats
  • 2 46″ monitors for multiple camera/screen views
  • 8 smaller monitors

Focus group observation technology

  • One-way mirror to testing room
  • 10 observer seats
  • 2 46″ monitors for multiple camera


Medialab overview


  • BDI Acquisition

    June 22, 2017 - Schlesinger is excited to announce the acquisition of BDI Research, a research services company with facilities in Barcelona and Madrid, Spain.

  • 360 immersive video

    October 14, 2016 - Introducing 360° immersive video for focus groups. The system features 360° cameras that put observers at the center of the conversation, creating a whole new experience for observers and compelling video for researchers.

  • Young Professionals Grant

    September 5, 2016 - Schlesinger has once again collaborated with the QRCA to fund the Young Professionals Grant to give young qualitative research professionals the opportunity to attend the QRCA annual conference.

Copyright 2017 Schlesinger Associates