Introducing biometric labs

MobiLAB™ Bio.

We are delighted to announce the launch of our Biometric Research Labs through IVP’s (Interactive Video Productions) MobiLAB Bio. Labs are available exclusively in our US network of focus group facilities.

The biometric labs provide the ability to measure a subject’s emotional and cognitive response to stimuli revealed through nervous system activity, identifying unconscious biological human response that respondents are unable to fully share via self-report methods.

Commenting on the announcement, Anne Hedde, Managing Director, Schlesinger Interactive said, “Brand communication effectiveness in today’s competitive environment is critically dependent on insights gained through neuromarketing biometric measures.  Our clients are able to test the unconscious emotional reactions to media and combine their findings with data from self-report methodologies for holistic results that stand up to scrutiny.”

Lean more about the features and benefits of this new service.

Mobilab logo

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