St. Louis facility opens

Schlesinger Associates has been selected as the Recruiting and Facility Management Partner for The Insight Lab™, a new, cutting edge research facility in Downtown St. Louis.

The new facility offers two unique qualitative research labs: The Digital Lab offers state-of-the-art usability equipment that provides digital viewing via dual-screen capture of both the participant and the media, allowing observers to clearly follow emotional and physical reactions to the stimuli. The interviews can also be streamed via FocusVision with side-by-side viewing of content and respondent.  It is ideal for real time usability, messaging and creative studies in either an IDI, dyad or triad setting.  The lab can test all types of digital stimuli on any digital device (desktop, laptop, iPad, iphone). 

The Research Lab inspires creativity as a spacious, contemporary loft-style focus group studio with exposed brick and timber beams.  The large client viewing room includes a one-way mirror, comfortable, contemporary workstations and client lounge.

Commenting on this news, Steve Schlesinger, CEO of Schlesinger Associates said, "We are delighted to have been selected as The Insight Lab’s management and recruitment provider.  This cutting-edge testing environment is located in a strong alternative market in the Midwest, underscoring our commitment to providing our clients with high-quality solutions and more choice.”

Steve Nollau, Co-Owner of The Insight Lab™ & Brädo Creative Insight, added, "We are excited to have a world-class data collection and recruiting company such as Schlesinger Associates as our facility management partner.  They provide a level of expertise that helps ensure a high quality of service and research in our new labs.”

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