Time Warner medialab recruitment & facility provider

We are proud to announce that Schlesinger Associates has been chosen as the Recruiting and Facility Partner for Time Warner's state-of-the-art medialab in New York City. Located at Time Warner's headquarters, the lab has been designed to interpret consumer behavior, evolving media habits and industry trends across all of Time Warner's businesses, brands and advertising partners.

The facility offers a range of settings for conducting studies including a 50-seat theater, an in-home style living room, a consumer retail area with a mock checkout, an eye-tracking station, a biometrics lab and gaming stations; all observable by researchers live around the world. The lab also houses several large focus group and observation rooms, all equipped with the latest technical and mobile viewing devices.

Commenting on this news, Steve Schlesinger, CEO of Schlesinger Associates said, "We are delighted to have been selected as Time Warner's exclusive provider for the recruiting of participants for studies at the medialab enabling them to better understand engagement with media and advertising. Additionally as exclusive facility partner, this cutting-edge testing environment is one more way in which we are able to offer our clients a broad range of solutions to gain answers to their important questions."

Bruce K Rosenblum, Executive Vice President, Warner Bros. Media Research and Insights, added, "We are excited to have a world class research and recruiting firm like Schlesinger Associates as our partner in the lab. They provide a level expertise you can't get anywhere else and that will help ensure the quality of the work done by our internal and external clients for all projects across all platforms."


Contact

For more information about how to book a study at the Time Warner medialab. contact;
Lizabeth Bloom,
Vice President
Schlesinger Associates - New York City
Liz@SchlesingerAssociates.com

(T) +1 212.730.6400 Ext: 102 

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