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Time Warner medialab
Time Warner medialab recruitment & facility provider
We are proud to announce that Schlesinger
Associates has been chosen as the Recruiting and Facility
Partner for Time Warner's state-of-the-art
medialab in New York City. Located at Time
Warner's headquarters, the lab has been designed to interpret
consumer behavior, evolving media habits and industry trends across
all of Time Warner's businesses, brands and advertising
partners.
The facility offers a range of settings for conducting studies
including a 50-seat theater, an in-home style living room, a
consumer retail area with a mock checkout, an eye-tracking station,
a biometrics lab and gaming stations; all observable by researchers
live around the world. The lab also houses several large focus
group and observation rooms, all equipped with the latest technical
and mobile viewing devices.
Commenting on this news, Steve
Schlesinger, CEO of Schlesinger
Associates said, "We are delighted to have been
selected as Time Warner's exclusive provider for the recruiting of
participants for studies at the medialab enabling them to better
understand engagement with media and advertising. Additionally as
exclusive facility partner, this cutting-edge testing environment
is one more way in which we are able to offer our clients a broad
range of solutions to gain answers to their important
questions."
Bruce K Rosenblum, Executive Vice
President, Warner Bros. Media Research and Insights,
added, "We are excited to have a world class research and
recruiting firm like Schlesinger Associates as our partner in the
lab. They provide a level expertise you can't get anywhere else and
that will help ensure the quality of the work done by our internal
and external clients for all projects across all
platforms."
Contact
For more information about how to book a study at the Time
Warner medialab. contact;
Lizabeth
Bloom,
Vice President
Schlesinger Associates - New York City
Liz@SchlesingerAssociates.com
(T) +1 212.730.6400 Ext: 102